What is sustainable tourism?

Sustainable tourism is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment, society and economy.

A key aspect is respect for the people who call the location home, the culture and customes of the area, and the socio-economic system. While sustainable tourism is sometimes confused with ecotourism, ecotourism is actually only one aspect of sustainable tourism.

— Sourced from USA Today

benefits of sustainable tourism

  • Generation of revenue for local economy
  • Health, Infrastructure, and education improvements.
  • Huge source of government revenue (taxes, licenses, fees, etc.)
  • Major source of employment
  • Promotion of local and foreign investment
  • Regional development and new enterprises
  • Stimulates growth in other economic sectors such as Agriculture, Manufacturing, Transport and Handicrafts
  • Transfer of technology via tourists
  • Encourages conservation and preservation of the environment and cultural heritage.
  • Positively influences quality of life and standard of living
  • Enhances cultural interaction and understanding through art, music, dance, story telling, cuisine and other cross-cultural exchanges

“Sustainable tourism is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.”
— World Tourism Organization

Our Plan for Sustainability

Our ultimate goal is to develop one of the worlds leading models for sustainable surf tourism that can be replicated by emerging or existing destinations around the world. Our model for sustainable surf tourism encompasses economic, social and environmental sustainability practices into our operation that align in a cohesive and complementary relationship with our community. By combining an NGO, Surf Resource Liberia, to handle community development projects and creating a business endeavor, Kwepunha Retreat, we are able to create jobs and generate funds in a self-sufficient fashion that support youth mentoring programming and community health projects. We are utilizing the sport and lifestyle of surfing to bring together people and resources from around the world to create long lasting benefits for the community of Robertsport.

Achievements towards sustainability

Kwepunha Retreat was awarded a Green Leaf by Lonely Planet travel guides and we are also listed as a Recommended accomodation.

Stoke Certified is the leading sustainability accreditor in the Surf Tourism Industry. 

Out of 144 point criteria benchmarking Kwepunha Retreat is currently 82% compliant, deeming us a “Best Practice” in the Surf Industry.  Additionally, we know where we can improve to make us 100% compliant.

As of today we are already being hailed as a “Best Practice” in the Surf Tourism Industry. We have already accomplished a vast majority of the criteria that pertain to the Global Standards for Sustainable Tourism and we know what we need to do to achieve total sustainability. Currently, we offer a plethora of activities and tours that aim to preserve local Liberian culture and within the foreseeable future we will be a completely self-sustaining operation- from solar electricity, rainwater collection and permaculture to local management, 100% local staff, excellent salaries, premier working conditions and a measurable socioeconomic footprint. 


what we have accomplished to date:

  • rain water collection systems
  • locally sourced materials
  • locally trained staff
  • cultural immersion & education
  • composting
  • hospotality & tourism training
  • sea turtle conservation
  • endangered animal conservation
  • distributed water filters to all hospitals and schools
  • community profit sharing
  • NGO partnership w/ SRN
  • community support
  • youth programming
  • job creation
  • reusing plastic and glass bottles
  • stopped beach sand mining
  • Donated books to all schools
  • hosted Liberian National Surf Championships 5 years in a row